Publicidad en tiempo real (RTB Real Time Bidding)

Por adminServicios

El Real Time Bidding es un sistema online de puja a tiempo real por cada una de las impresiones de un anuncio en cada uno de los espacios publicitarios de una página web. Se basa en un mecanismo de inteligencia donde se identifican los datos de los usuarios y se publicita en función de estos en la web y en móvil.

COMINON S.A. publicita ante un perfil de cliente potencial propicio a comprar productos y servicios, por lo tanto el mensaje no es publicitado ante cualquier usuario, si a esto le añadimos que podemos personalizar nuestros mensajes según el tipo de público, además elegimos dónde (web) y cuando (a qué hora del día). Permite a las empresas priorizar al momento de crear y lanzar campañas publicitarias optimizadas y basadas en indicadores propios o KPI.

Por esto podemos, por ejemplo, optimizar la estrategia digital en Facebook (de donde provienen la mitad de los clicks RTB) y en otros mercados a través RTB con insights locales.
Aumenta la eficiencia y la efectividad = mejores resultados

204 comentarios en «Publicidad en tiempo real (RTB Real Time Bidding)»

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